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"Starting a kola company was just the training to become an entrepreneur" - Mirco Wiegert, fritz kola

55m 20s

This week with Mirco Wiegert, co-founder and CEO of fritz kola. Mirco founded the company with his friend Lorenz Hampel when they were students in Hamburg. Today, fritz kola is a well-known brand in many European countries, they employ 300 people, make a triple digit million number in sales and position themselves not only as beverage producer, but also use their market power to make strong statements against racism and right populism.